To become a copywriter, and a really good one, you need to learn how to create texts that sell. Professional texts must be easy to read and comprehend, while at the same time include required keywords, links and any specific requirements that your customer needs. So the question is how to connect all the dots and ensure that your article is a text and not just a conglomeration of words? This article aims at helping you uncover the mystery of how to become a copywriter.
1. To become a copywriter you need a targeted audience
Any professional copywriter has a target audience, and this is a defined group of people with particular interests and needs. To write a good article you have to understand who these people are: whether they are housewives, fitness instructors, people willing to lose weight, constructors, or anyone else with defined needs and interests. Once you define your target audience, you will be able to write about narrower topics and as a result get more organic attention to your website in general or a specific article in particular.
In case you are only at the beginning of the path to become a copywriter, you should always ask yourself: What do people reading my articles want to know? What do they like? What do they dislike?
2. Create a catchy headline
You know that today people are in fact afraid of long texts. Even news nowadays are not read at their full length. People in most cases tend to read only the headline and maximum the first paragraph. This tendency in its turn should lead you to a conclusion that catchy headline is a must-have for a successful article. If you create an interesting and intriguing article that explains the contents, but doesn’t open the whole essence of it, you will make people read the article later and as a result get them involved into the topic.
The important point here is to actually tell your readership what you’re writing about. Don’t use just general words like “home improvement”, for instance, get to the point with “porch renovation” or “home exterior painting tips” to state from the beginning what you are writing about.
3. Gain credibility
There are hundreds and thousands of articles available online on the topic you are writing about, so your goal is to ensure that you know how to get people read your online content and to make sure that it’s unique. You need to create one-of-a-kind article and prove your credibility to the audience. Otherwise no one will believe you.
To prove your credibility to the readers, there are several tricks:
- Clearly state your credentials. Openly tell people you are an expert. This is the best way to get people trust you.
- Make it personal. Telling a real-life story is the way to explain you’re your story is truthful. Explain why you like a particular product, or what the benefits of some service are. People tend to trust people rather than faceless bots.
- Testimonials. When you are writing about a well-known product or service, you need to demonstrate your audience that other ordinary people have already chosen it. Add some citations or links to testimonials and earn more trust.
4. Benefits are the key
To become a copywriter you need to know about the subject of your article literally everything. When writing about a particular product or service, you will need to explain your readers why it’s beneficial to purchase exactly the one you’re writing about. This means that writing about ordinary features that a product or service has will make no sense. A person already knows general features about particular products and services. So your goal is to write about the benefits that make this product or service so extraordinary and suitable for the readers needs. Don’t use complicated words that sound great, but explain nothing. Write about something people can compare, for instance, instead of saying “Perfect ergonomic design is more efficient that ever!” tell “You can finish the job twice faster with this convenient handle”.
5. Sense of urgency
People tend to buy everything better if there is some stir around the sales. Once you say that there are only 5 products left in the store, they will be sold within a blink of an eye. So to become a copywriter you need to follow the trends of the market and know when and with which products and services to create this pother.
Don’t expect that people will get back to your article or website, your goal is to get them here and now! Give your readers a reason why they need to buy the product in your article or book the service right now because otherwise you risk losing your potential clients. Be creative at this point. To become a copywriter you need to know these psychological tricks to make people do what you need!
6. Format your pages
When you want to become a really high-demand copywriter, ensure that the formatting of your articles and pages is clear and intuitive. As already said above, people don’t like complicated and long texts today, so you need to make it easy for them to go through and to absorb all the information you come up with in your article or page. Create lists, add pictures, use simple language – in one word, use any means that will help you to make your perfect article.
