Content marketing is a crucial element of digital marketing and online presence. In the modern world, it is a critical strategy from which any business will benefit. If you are a new entrepreneur or want to know more about the role of content marketing, this guide will give you all the information needed.
Content Marketing Overview
Content marketing is a strategy that relies on providing unique and high-quality content. It is aimed at a specific audience and gives people value. It allows for boosting engagement, brand awareness, and reliability. And it also drives desirable and profitable customer behavior.
It is vital for the online presence and success of a business. Here is statistical evidence to support it:
- 82% of marketers invested in content marketing, according to Hubspot, in 2021;
- 67% of marketers claim that this strategy generates demand and leads while educating the audience (Content Marketing Institute);
- 91% of professionals called this strategy successful in 2021 (Semrush);
- According to CMI, about 73% of businesses use content marketing;
- 81% of CMI respondents view content as the core of their business strategy.
These impressive numbers should motivate all entrepreneurs to lean into this strategy for promotional purposes. It is vital for student business owners as they only have a little money to invest in traditional advertising.
Content marketing may be a key to success if you are a student running an online business. Undoubtedly, creating a strategy and crafting articles or e-books takes time. Students are already quite busy with college responsibilities. But if you need more time, you can apply to a write my paper online service for assistance. Professional academic writing platforms will nail any assignment students might struggle with.
They offer writing, editing, and proofreading services. Experienced authors deliver unique and well-written papers just in time. They can polish your text or do it for you entirely. And it is also an excellent learning opportunity. Collaboration with experts allows building crucial skills and deepening your academic writing knowledge. At the same time, student entrepreneurs get more time to devote to content marketing strategy.
The Role of Content Marketing in Business Growth
Almost any business needs a solid online presence. It is where content marketing strategy comes into the spotlight. It offers significant benefits and is much more affordable than traditional promotion tactics. Also, it brings higher ROI. Its role can be defined in several important aspects.
Building Authority
One of the major advantages of this strategy is that it allows for building the brand’s authority. And businesses can do it on their platforms instead of social media or third parties. High-quality and relevant posts, articles, or e-books establish the brand’s reputation. It is a fantastic way to showcase your expertise and values.
Increasing Brand Awareness
Another significant benefit is brand awareness. Original content has the potential to go viral and attract a lot of attention. Just as giveaways at conferences can draw people to a booth, compelling content raise discussion if it has exciting data and a compelling perspective. All of that means exposure and shares. Even such seemingly little aspects as picture features play a crucial role. Pictures of animals are usually shared more.
All of that brings new leads to your business. People can learn about your brand naturally. And such a promotion doesn’t cost you anything.
Building Trust
When it comes to customer trust, it is one of the most efficient strategies out there. Your authority, values, and brand image foster a loyal audience. People who get value from the content are more likely to buy from you.
It is essential for content to be:
- Original;
- Targeted at the specific audience;
- Relevant to particular questions or pain points;
- Educational and informative;
- Helpful.
The aim here is not to sell but to help. It shows that you care about customers and empathize with them.
Higher SEO
Search engine optimization is critical for online success. And consistent, optimized content will help rank significantly higher. A company website with a blog filled with informative and well-structured articles is engaging, robust, and well-performing.
Also, it allows ranking high even in the incredibly competitive sphere. Your page can rank on Google based on the text, images, videos, or infographics. Using long-tail keywords lets your business get to the first page of search results.
Organic traffic from searches is more prominent than those from ads. And it brings quality leads. Businesses with blogs generate 67% more leads than websites without blogs. Also, they get 97% more inbound links, which is an astonishing difference.
Catering to People’s Preferences
It is not a secret that people prefer content to ads. Ads are disruptive and viewed as annoying. The CMI data shows that 70% of people would rather read an article about a business than see an advertisement.
Ads are less effective. And they are perceived as untrustworthy and salesy by many people. That’s why many internet users install ad blockers and other solutions. On the contrary, the original article is interesting and engaging. It gives users value and answers their questions instead of disrupting their experience.
Creating Loyal Community
Such a strategy nurtures clients and turns them into a loyal audience that comes back. People who read something exciting on your site will stay longer. They will appreciate the concern and information.
It is a perfect opportunity to create a loyal community and endorse engagement. Your readers and customers will trust you more. And they will have more reasons to come to the site and check the updates.
In modern times people research brands before making a purchase. People seek the best paper writing services, top eCommerce shops, and digital experiences. They read reviews and visit companies’ sites. And if you give them something great to read, watch or listen to, it can be a crucial factor in a purchase decision.
